Notice of RetractionThe effect of attribute salience in graphical representations on risk avoidance

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

By displaying a risk reduction of 50% graphically rather than numerically, Stone, Yates, and Parker (1997) significantly increased professed risk-avoidant behavior. The purpose of this research was to re-examine the graphical effect by (de)compressing the graph axis scale. In the present study, the probabilities information was presented either graphically (the compressed bar, the moderate bar, and the decompressed bar) or numerically. The results showed that the decompressed bar display lead to significantly greater risk avoidance compared to the other three displays. People were also willing to pay more money for reducing a negative risk in the moderate bar display than in the compressed bar and the numerical display, however, the compressed bar did not differ from the numerical display. The results indicated that the graphical displays did not always induce increased professed risk-avoidant behavior compared to the numerical display, and the graphical effect would disappear in the compressed bar display.