Title :
The application of web log in collaborative filtering recommendation algorithm
Author :
Xie Qian ; Zhang Xiaohui
Author_Institution :
Software Coll., Kaifeng Univ., Kaifeng, China
Abstract :
Collaborative filtering algorithm has been widely used in the electronic commerce recommendation system in recent years, but collaborative filtering algorithm also has some problems, such as data sparseness and lack of individuation, these problems affected the efficiency and accuracy of recommendation algorithm. According to the problems, this paper proposes the method of Web log analysis and user clustering related technology, this method transform implicit interest to explicit interest of user for commodities, it not only solves the problem sparse data also improve the recommend of accuracy.
Keywords :
electronic commerce; groupware; information filtering; pattern clustering; recommender systems; Web log analysis; collaborative filtering recommendation algorithm; data sparseness; electronic commerce recommendation system; interest transform; problem sparse data; user clustering; user commodity; Accuracy; Algorithm design and analysis; Clustering algorithms; Collaboration; Filtering; Filtering algorithms; Web pages; collaborative filtering; electronic commerce; log analyze; user clustering;
Conference_Titel :
Electronic and Mechanical Engineering and Information Technology (EMEIT), 2011 International Conference on
Conference_Location :
Harbin, Heilongjiang, China
Print_ISBN :
978-1-61284-087-1
DOI :
10.1109/EMEIT.2011.6023641