• DocumentCode
    554866
  • Title

    The traditional retail trade development strategy in E-Commerce environment

  • Author

    Tong Ruobei

  • Author_Institution
    Econ. & Manage. Dept., Henan Sci. & Technol. Inst., Xinxiang, China
  • Volume
    8
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    4228
  • Lastpage
    4230
  • Abstract
    Along with the electronic commerce rapidly development, the traditional retail trade is facing the huge challenge. This article thorough analysis has compared the electronic commerce and the traditional retail trade´s characteristics, proposed measures for sustainable development of traditional retail trade.
  • Keywords
    electronic commerce; retail data processing; sustainable development; e-commerce environment; electronic commerce; sustainable development; traditional retail trade development strategy; Consumer electronics; Electronic commerce; Internet; Joints; Marketing and sales; Supply chains; Advantage; Countermeasure; Electronic commerce; Traditional retail trade;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Electronic and Mechanical Engineering and Information Technology (EMEIT), 2011 International Conference on
  • Conference_Location
    Harbin, Heilongjiang
  • Print_ISBN
    978-1-61284-087-1
  • Type

    conf

  • DOI
    10.1109/EMEIT.2011.6023979
  • Filename
    6023979
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=554866