Kansei engineering in automotive body-side styling design

This study focused on the relationship between automotive body-side modeling and Kansei image. It is divided into four phases. The first stage: the sample and image words collection; the second stage: the representative sample and representative image semantic choice; the third stage: the establishment of the corresponding relationship between automobile styling elements of image semantics and form features; the fourth stage: the analysis and testing. It established a body side of the segmentation model form factors. Through multivariate analysis, the paper had studied the segments within the study area with correlation analysis, cluster analysis and multiple regression analysis, and got the correspondence of emotional feelings and values of data.