DocumentCode
555728
Title
The research of Auto manufacturing enterprise brand crises on gray correlation analysis method
Author
Lin, Quan-lu ; Wang, Yan-jun
Author_Institution
Sch. of Econ. & Manage., LAN Zhou Univ. of Technol., Lanzhou, China
Volume
Part 2
fYear
2011
fDate
3-5 Sept. 2011
Firstpage
1313
Lastpage
1319
Abstract
This article based automotive brand 2004-2010 crisis. It was using the gray correlation analysis method to qualitative analysis of internal and external factors about the crisis caused by the Auto manufacturing enterprise brand and to calculate the correlation of Auto manufacturing enterprise brand crises, as well as, the associated discharge order. It provides guidance and reference to prevent Auto manufacturing enterprise brand crises.
Keywords
automobile industry; grey systems; market research; automobile manufacturing enterprise; brand crises; discharge order; gray correlation analysis method; Automobiles; Business; Correlation; Indexes; Manufacturing; Marketing and sales; Media; Auto manufacturing enterprise; Brand crises gray; Correlation analysis method; Research;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location
Changchun
Print_ISBN
978-1-61284-446-6
Type
conf
DOI
10.1109/ICIEEM.2011.6035397
Filename
6035397
Link To Document