Title :
The research of Auto manufacturing enterprise brand crises on gray correlation analysis method
Author :
Lin, Quan-lu ; Wang, Yan-jun
Author_Institution :
Sch. of Econ. & Manage., LAN Zhou Univ. of Technol., Lanzhou, China
Abstract :
This article based automotive brand 2004-2010 crisis. It was using the gray correlation analysis method to qualitative analysis of internal and external factors about the crisis caused by the Auto manufacturing enterprise brand and to calculate the correlation of Auto manufacturing enterprise brand crises, as well as, the associated discharge order. It provides guidance and reference to prevent Auto manufacturing enterprise brand crises.
Keywords :
automobile industry; grey systems; market research; automobile manufacturing enterprise; brand crises; discharge order; gray correlation analysis method; Automobiles; Business; Correlation; Indexes; Manufacturing; Marketing and sales; Media; Auto manufacturing enterprise; Brand crises gray; Correlation analysis method; Research;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-61284-446-6
DOI :
10.1109/ICIEEM.2011.6035397
