Title :
Applying DEA AR model to evaluating leisure hotels pricing efficiency
Author :
Wang, Li-Hsin ; Hsieh, Ling-Feng ; Huang, Shen-Fei
Author_Institution :
Dept. of Hospitality Manage., Chung Hua Univ., Hsinchu, Taiwan
Abstract :
This paper is applying the DEA to get the pricing efficiency between customer satisfactions and corporate brand image. This paper utilizes triangular Data Envelopment Analysis (DEA) to evaluate the efficiency and amount of improvement. Moreover, the original DEA has weakness in the corresponding items compared with other DMUs. Therefore, we apply other DEA AR model in this paper in order to get the accuracy price efficiency for 10 leisure hotels.
Keywords :
customer satisfaction; data envelopment analysis; hotel industry; leisure industry; pricing; DEA AR model; assurance region; corporate brand image; customer satisfactions; data envelopment analysis; leisure hotels pricing efficiency; Accuracy; Economics; Educational institutions; Industries; Mathematical model; Pricing; Software; Brand image; Customers´ satisfactions; DEA Assurance Region (AR) model; Leisure hotels; Pricing Analysis;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-61284-446-6
DOI :
10.1109/ICIEEM.2011.6035404
