Title :
Geospatial presentation of purchase transactions data
Author :
Grzenda, Maciej ; Kaczmarski, Krzysztof ; Kobos, Mateusz ; Luckner, Marcin
Author_Institution :
Fac. of Math. & Inf. Sci., Warsaw Univ. of Technol., Warsaw, Poland
Abstract :
This paper presents a simple automatic system for small and middle Internet companies selling goods. The system combines temporal sales data with its geographical location and presents the resulting information on a map. Such an approach to data presentation should facilitate understanding of sales structure. This insight might be helpful in generating ideas on improving sales strategy; consequently improving revenues of the company. The system is flexible and generic - it can be adjusted to process and present the data within different levels of administrative division areas, using different hierarchies of sold goods. While describing the system, we also present its prototype that visualizes the data in an interactive way on a three-dimensional map.
Keywords :
Internet; geography; sales management; Internet companies; automatic system; geographical location; geospatial presentation; purchase transactions data; sales strategy; temporal sales data; three-dimensional map; Cities and towns; Cleaning; Companies; Data visualization; Databases; Marketing and sales; Prototypes;
Conference_Titel :
Computer Science and Information Systems (FedCSIS), 2011 Federated Conference on
Conference_Location :
Szczecin
Print_ISBN :
978-1-4577-0041-5
Electronic_ISBN :
978-83-60810-35-4