Research on the Ways of Customer Maintenance in Transportation Enterprises

In order to help transportation enterprises increase their competitive ability, this article tries to look for the ways to improve customer maintenance from a marketing view. It points out that customer maintenance can reduce the operation cost of transportation enterprises as well as enhance their business income. It points out that transportation enterprises can take seven actions to strength customer maintenance, such as establishing customer database, segmenting customer community, formulating customer maintenance strategy, providing high quality service beyond customer expectation, treating customer suit correctly, paying more attention on service recovery, enhancing customer transformation cost, and improving internal grade of service as well as staff loyalty.