The Comparative Analysis of the Differentiation Brand Strategy of Chinese and Japanese Rice

Japan originally belong to the state that the agricultural products lacking the competitiveness. On one hand, Japan rely on the barriers of trade limiting foreign agricultural imports, on the other hand, Japan rely on the support of policy and the improved quality of product to expand the domestic market. This paper from trying to analyze the marketing strategy of Japanese rice in domestic market starting analyze the merchants of Japanese rice how to develop the rice marketing activities from the point of view of the product differentiation, in order to bring beneficial enlightenment for developing similar marketing activities and improving competition ability of Chinese agricultural products.