DocumentCode
560284
Title
Supply Chain Management for Characteristic Agricultural Products Aimed at Brand Building - A Case Study in Xinjiang
Author
Yan, Cheng
Author_Institution
Xinjiang Polytech. Coll., Urumqi, China
Volume
1
fYear
2011
fDate
26-27 Nov. 2011
Firstpage
161
Lastpage
163
Abstract
Supply chain management for the characteristic agricultural products is closely tied up with its brand building. Taken XinJiang as an example, this paper first discusses the relationship between them, then describes the existing problems of the supply chain for agro-products and its effect on brand building, and finally puts forward the countermeasures to improve the supply chain management and promote the brand building of characteristic agricultural products.
Keywords
agricultural products; marketing; supply chain management; brand building; characteristic agricultural products; supply chain management; Agricultural products; Buildings; Supply chain management; Supply chains; Supply chain management; brand building; characteristic agricultural products;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location
Shenzhen
Print_ISBN
978-1-61284-450-3
Type
conf
DOI
10.1109/ICIII.2011.43
Filename
6115036
Link To Document