Research on Sustainable Development of Urban Image on the Basis of Content Design

City´s image is an important part of the urban planning, and the macro-design of the urban construction. Source of urban image design and the urban culture are closely linked. The city´s unique cultural and traditional symbols are references for the city´s image. Only clarifying the meaning of the city´s image, can the urban construction keep sustainable development. The innovation in paper is to analyze the sustainable development of the city´s image from the perspective of content design and the brand. Within the meaning of the concept of design analysis and classification, significance and availability of studying content design of urban image was concluded in the end.