• DocumentCode
    560760
  • Title

    Practical Teaching Research on Network-Marketing Curriculum of Vocational Colleges

  • Author

    Xiao-fei, Yu

  • Author_Institution
    Dept. of Manage., Suzhou Vocational Univ., Suzhou, China
  • fYear
    2011
  • fDate
    8-9 Oct. 2011
  • Firstpage
    540
  • Lastpage
    542
  • Abstract
    Network-marketing is a very practical course, vocational colleges should achieve better perfect combination of curriculum contents and position requirements through the practical teaching of Network-marketing curriculum. Meanwhile, based on this building a practical teaching mode on network-marketing is to train students´ comprehensive Network-marketing basis ability, technical ability and comprehensive ability through the three vertical gradient in progress on practical teaching, thus improving students´ employability with job-related majors from vocational colleges.
  • Keywords
    educational courses; marketing; teaching; vocational training; comprehensive ability; course; curriculum content; network-marketing basis ability; network-marketing curriculum; teaching mode; technical ability; vocational college; Blogs; Business; Educational institutions; Internet; Search engines; Training; Network-marketing; curriculum reform; practical teaching;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Knowledge Acquisition and Modeling (KAM), 2011 Fourth International Symposium on
  • Conference_Location
    Sanya
  • Print_ISBN
    978-1-4577-1788-8
  • Type

    conf

  • DOI
    10.1109/KAM.2011.144
  • Filename
    6137699