Title :
Practical Teaching Research on Network-Marketing Curriculum of Vocational Colleges
Author_Institution :
Dept. of Manage., Suzhou Vocational Univ., Suzhou, China
Abstract :
Network-marketing is a very practical course, vocational colleges should achieve better perfect combination of curriculum contents and position requirements through the practical teaching of Network-marketing curriculum. Meanwhile, based on this building a practical teaching mode on network-marketing is to train students´ comprehensive Network-marketing basis ability, technical ability and comprehensive ability through the three vertical gradient in progress on practical teaching, thus improving students´ employability with job-related majors from vocational colleges.
Keywords :
educational courses; marketing; teaching; vocational training; comprehensive ability; course; curriculum content; network-marketing basis ability; network-marketing curriculum; teaching mode; technical ability; vocational college; Blogs; Business; Educational institutions; Internet; Search engines; Training; Network-marketing; curriculum reform; practical teaching;
Conference_Titel :
Knowledge Acquisition and Modeling (KAM), 2011 Fourth International Symposium on
Conference_Location :
Sanya
Print_ISBN :
978-1-4577-1788-8
DOI :
10.1109/KAM.2011.144