Internet user behavior analysis in online shopping on Indonesia

Currently, internet users in Indonesia have started expanding and increasing rapidly. But the behavior of these users still largely confined to internet browsing activity, electronic mail and chat services through cyberspace. As for online shopping, the activity is still rarely performed. The main objective of this paper is to study and analyze the behavior of internet users in online shopping, especially in Indonesia to find what factor have a great influence in why online shopping is rarely done by internet users, as well as how the impact of the IT and non IT factor against this behavior. We can obtain of what kind parameters that influencing the IT side and non IT side which still related to internet users interest for online shopping.