The influence factors to the enterprise microblogs A research of the restaurant enterprise microblogs on Weibo.com

With the popularity of micro-blogs, more and more enterprises come to make use of micro-blogs to work. While using the new method to communicate with consumers, the enterprises are encountering with the new problems. Through the researches of the restaurant enterprise micro-blogs on Weibo.com and interviews of the employees posting micro-blogs on the restaurant enterprises, the paper summarizes the influence factors which the enterprise micro-blogs encounter with, and finally proposes the strategies to improve the influence of the brands.