Title :
Investigating continuance usage of e-WOM in online communities
Author :
Al-Haidari, Nahed Mohammed ; Coughlan, Jane
Author_Institution :
Sch. of Inf. Syst., Comput. & Math., Brunel Univ., Uxbridge, UK
Abstract :
This research seeks to investigate continuance usage of electronic word of mouth (e-WOM) in two online communities from Kuwait and Saudi Arabia. In particular, these online communities have become channels for members to exchange and interact with information online in Middle East cultures, where online forum communities are prevalent among Arabic internet users. Little research is focused on the factors that drive members to continue using e-WOM from online communities. This paper introduces a framework for continuance usage of electronic word of mouth in online communities, building on three main models: information adoption model, information system (IS) continuance model, and word of mouth process model.
Keywords :
Internet; computer mediated communication; information dissemination; information systems; marketing data processing; Arabic Internet users; Kuwait; Middle East cultures; Saudi Arabia; continuance usage; e-WOM; electronic word-of-mouth; information adoption model; information dissemination; information online exchange; information online interaction; information system continuance model; online forum communities; word-of-mouth process model; Adaptation models; Communities; Educational institutions; Mathematical model; Mouth; Kuwait; Online community; Saudi Arabia; continuance usage; electronic word of mouth;
Conference_Titel :
Information Society (i-Society), 2012 International Conference on
Conference_Location :
London
Print_ISBN :
978-1-4673-0838-0
