Title :
Research on the Value of Color TV Product in the Service Transitional Process
Author :
Jiantao, Ma ; Yingjin, Lu ; Chengbing, Wang
Author_Institution :
Sch. of Manage. & Econ., Univ. of Electron. Sci. & Technol. of China, Chengdu, China
Abstract :
Based on the data in TV industry, the present study focuses on the law of color TV products´ value from the perspective of value decline rate. An exponential value decline model is adopted in the study. The results show that the value of color TV decreases exponentially. This result is in line with the actual situation of the Chinese color TV market. It reflects the value change rule of Chinese color TV market which is in the service transitional process. The result and corresponding analysis may have important implications for the Chinese TV marketers.
Keywords :
industrial economics; marketing; television; Chinese TV marketer; Chinese color TV market; TV industry; color TV product; exponential value decline model; service transitional process; television; value decline rate; Educational institutions; Home appliances; Image color analysis; Industries; Marketing and sales; TV; exponential value decline model; marketing; service transition; value decline rate;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2012 Fourth International Conference on
Conference_Location :
Chongqing
Print_ISBN :
978-1-4673-2406-9
DOI :
10.1109/ICCIS.2012.263
