Research on the Value of Color TV Product in the Service Transitional Process

Author

Jiantao, Ma ; Yingjin, Lu ; Chengbing, Wang

Author_Institution

Sch. of Manage. & Econ., Univ. of Electron. Sci. & Technol. of China, Chengdu, China

fYear

2012

fDate

17-19 Aug. 2012

Firstpage

1194

Lastpage

1197

Abstract

Based on the data in TV industry, the present study focuses on the law of color TV products´ value from the perspective of value decline rate. An exponential value decline model is adopted in the study. The results show that the value of color TV decreases exponentially. This result is in line with the actual situation of the Chinese color TV market. It reflects the value change rule of Chinese color TV market which is in the service transitional process. The result and corresponding analysis may have important implications for the Chinese TV marketers.

Keywords

industrial economics; marketing; television; Chinese TV marketer; Chinese color TV market; TV industry; color TV product; exponential value decline model; service transitional process; television; value decline rate; Educational institutions; Home appliances; Image color analysis; Industries; Marketing and sales; TV; exponential value decline model; marketing; service transition; value decline rate;

fLanguage

English

Publisher

ieee

Conference_Titel

Computational and Information Sciences (ICCIS), 2012 Fourth International Conference on

Conference_Location

Chongqing

Print_ISBN

978-1-4673-2406-9

Type

conf

DOI

10.1109/ICCIS.2012.263

Filename

6301330