How are competitive advantages created inside the industry?

The study based on literatures of Creative Dynamic Field perspective and, through a longitudinal and qualitative case study, analyzed in depth to explore and conclude important factors of creative dynamic field theory. The study disclosed how the nature of these important factors affect an organization in continuing technology innovation and, moreover, searching and identifying opportunities in the market to make favorable market positioning and thus maintaining best competitive advantages in the industry. In addition, the study enhanced the application of theory on realistic society with an in-depth systematic analysis on a single case and concluding the study subject´s successful model for other business to observe and learn for further development.