DocumentCode :
570752
Title :
“Alcohol chemistry innovation: Rhodia´s enabling ethanol technology in the Brazilian solvents industry”
Author :
De Souza Nascimento, Paulo Tromboni ; Yu, Abraham Sin Oih ; Camargo, Alceu Salles, Jr. ; De Souza Freitas, Marcelo Meirelles ; De Faria Olivo, Rodolfo Leandro
fYear :
2012
fDate :
July 29 2012-Aug. 2 2012
Firstpage :
2132
Lastpage :
2149
Abstract :
The production of special solvents, like acetates, is largely dependent on petrochemical raw materials. Nevertheless, as early as 1940s, a special route was developed in Brazil to produce acetate based solvents using ethanol as raw material. This route competes directly with the petrochemical route and uses sugarcane ethanol. The pioneer developer of this technology in 1942 was Rhodia that still keeps the market leadership on ethanol based solvent market in Brazil. This presentation discusses some key aspects of Rhodia´s technology strategy. The research method used is the case study, since the company´s history provides unique insights. The results show that enabling technologies were responsible for the ethanol route technological and economical feasibility and suggests that social and institutional factors can cause relevant impact on this industry dominant technologies.
Keywords :
chemical engineering; petrochemicals; raw materials; solvents (industrial); Brazil; Brazilian solvents industry; Rhodia´s enabling ethanol technology; Rhodia´s technology strategy; acetates; alcohol chemistry innovation; ethanol route technological; industry dominant technologies; petrochemical raw materials; petrochemical route; raw material; solvent market; special solvents production; sugarcane ethanol; Ethanol; Industries; Petrochemicals; Production; Raw materials; Solvents; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12:
Conference_Location :
Vancouver, BC
Print_ISBN :
978-1-4673-2853-1
Type :
conf
Filename :
6304229
Link To Document :
بازگشت