Dynamic thinking process model of high-tech new material product development

This paper is a part of our attempt to build a dynamic thinking process model for high-tech new material product development and new business development. New material product developments in chemical companies are indispensable to keep sustainable competitiveness in global. New materials are used to embody new high-tech technology. With regard to innovation management as new material product development, Funnel model is in use as new business development project process management tool in firms and organizations. However, it is difficult for managements to understand new product development project leaders (NBDPL) / Innovators thinking mind. For this reason, managements could have not enough support at appropriate timing for NBDPL/innovators what they really support. We investigated to explain the dynamic thinking process of innovator´s thinking mind from product concept to be launched a new business. During the product development process, NBDPL/innovators keep a regular hexahedron perspective mental tool model, technology, market, cost, Mental Model, human resource, and design. Although main focus thinking is different according to project development proceeding stage, it is found that NBDPL/innovators keep the hexahedron model that always is recognized toward project commercialization.