Title :
Analysis of the Strategic Direction of the Jingdong Mall
Author_Institution :
Dept. of Bus. Adm., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
This article put forward and analysis four major strategies with fully mastering company´s real situation: turning into a comprehensive B2C enterprise, opening up the sales platform gradually, improving self-built logistics system, doing after-sales service better. We believe that if Jingdong does the above four aspects enough, it will become the Chinese e-commerce leader and occupy a space in the field of international e-commerce.
Keywords :
electronic commerce; logistics; sales management; B2C enterprise; Jingdong mall; after sale service; international e-commerce; sales platform; self-built logistics system; Companies; Educational institutions; Electronic commerce; Industries; Logistics; Marketing and sales; Inventory; Jingdong; logistics;
Conference_Titel :
Business Intelligence and Financial Engineering (BIFE), 2012 Fifth International Conference on
Conference_Location :
Lanzhou
Print_ISBN :
978-1-4673-2092-4
DOI :
10.1109/BIFE.2012.98
