Top Management Team Attention and International Strategy: A Case Study

In this paper, we investigate how top management team (TMT) attention distribution affects firm´s international expansion strategy choice by a case study. With the help of automated text analysis method, we analyze CEO´s public speeches and annual reports of Huawei, and measure TMT attention by counting sentences relating to technology seeking, global brand building, and target market positioning, which have important influence on firm´s international strategy choice. The results show that firms tend to choose organic international expansion strategy more likely, if TMT allocate more attention to independent research and development, self-brand building and mature market. This study provides a different view on firm´s internationalization strategy choice.