DocumentCode
573269
Title
On critical thresholds for influence spreading
Author
Cai, Kai ; Zhang, Junshan
Author_Institution
Sch. of Electr., Comput. & Energy Eng., Arizona State Univ., Tempe, AZ, USA
fYear
2012
fDate
21-23 March 2012
Firstpage
1
Lastpage
6
Abstract
We investigate the problem of influence maximization in a social network. Building on the widely used threshold diffusion model where each node has a threshold and is activated when the influence it receives is above the threshold, we define a critical threshold vector as a vector (consisting of the thresholds for all nodes) that guarantees influence spreading to the entire network, but any larger threshold vector would result in spreading to only part of the network. We show that a critical threshold vector can be translated to a graph coloring, based on which we establish a necessary condition for influence maximization. Further, we propose a k-neighborhood decomposition method to construct a critical threshold vector, and show that this method can be used to find a large family of critical threshold vectors. We also explore the connection between critical threshold vectors and graph orientations, as well as the properties of the k-neighborhood decomposition.
Keywords
graph colouring; social networking (online); critical threshold vector; graph coloring; influence maximization; influence spreading; k-neighborhood decomposition method; social network; Companies; Computers; Educational institutions; Merging; Nickel; Social network services; Vectors; Critical Threshold Vector; Influence Spreading; Social Network;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Sciences and Systems (CISS), 2012 46th Annual Conference on
Conference_Location
Princeton, NJ
Print_ISBN
978-1-4673-3139-5
Electronic_ISBN
978-1-4673-3138-8
Type
conf
DOI
10.1109/CISS.2012.6310716
Filename
6310716
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