DocumentCode
573355
Title
Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks
Author
Busquets, Javier ; Kohli, Rajiv ; Navarro, Pol ; Plana, Toni
Author_Institution
Dept. of Manage. of Inf. Syst., Univ. Ramon Llull, Barcelona, Spain
fYear
2012
fDate
24-27 July 2012
Firstpage
827
Lastpage
835
Abstract
In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
Keywords
banking; corporate modelling; social networking (online); Banco Sabadell; IBM; Spain; USA; academic institutions; banking business models; emergent customer role; grounded theory; social networks; Banking; Biological system modeling; Business; Media; Social network services; Technological innovation; Uncertainty; Banking; Business Model Innovation; Scenarios in Uncertainty; Social Networks;
fLanguage
English
Publisher
ieee
Conference_Titel
SRII Global Conference (SRII), 2012 Annual
Conference_Location
San Jose, CA
ISSN
2166-0778
Print_ISBN
978-1-4673-2318-5
Electronic_ISBN
2166-0778
Type
conf
DOI
10.1109/SRII.2012.94
Filename
6311071
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