Evolution of terrestrial broadcasting

Broadcasting is subject to profound technological transitions, innovation in service offering, shift in users´ habits and expectations, changing regulatory environment, and the competitive pressure from the on-line media. This paper discusses the impact of these developments on the terrestrial broadcasting platform. Viability of terrestrial broadcasting is further challenged by the reduction of the amount of available radio spectrum and the prospect of. alternative infrastructure for wireless delivery that may exist in the future. Some possibilities are indicated for the terrestrial broadcasting platform to evolve in order to remain viable and relevant.