Strategy for service innovation of hotel based on customer experience

The fierce war between emerging and established brands is being staged in the Chinese hotel market. At this moment when opportunities coexist with challenges, who can stand out in the homogenized market largely depends on the service innovation ability of hotels. At the same time, the value of customer experience has now been regarded as a new source of competitive advantages for modern hotel enterprises. Therefore, on basis of concentration on the value of customer experience, analyzing from three aspects of service innovation, namely content innovation, technology innovation and market innovation, seeking to meet the emotional needs of customers and constructing scientific service innovation strategies may provide a feasible developing route for hotel enterprises.