Marketing dynamic tracking and competitive intelligence collecting based on mobile communication technology

In order to manage salesman behavior efficiently, and overcome drawbacks of traditional management style, the article introduces a new system of marketing dynamic tracking and competitive intelligence collecting based on mobile communication technology, system architecture and software function framework are discussed in detail. Combining specific mobile terminal and support management platform, the system can track working path and sales dynamic in real time by use of GPS, CELL ID and GPRS. And proper estimation of marketing result, plan execution, customer visit effect and competitive intelligence collection are made at the same time. So the enterprise may early identify opportunities or threats, reduce market reaction time, enhance enterprise advantage in severe market competition, and marketing strategy could be implemented effectively.