Title :
The design and research on the combined contract of the distributed supply chain
Author :
Tiezhu Zhang ; Jian Xie
Author_Institution :
Coll. of Comput. & Inf. Eng., Zhejiang Gongshang Univ., Hangzhou, China
Abstract :
In allusion to the pricing orders decision problem in the distributed supply chain which is composed by one manufacturer and one retailer, the manufacturer work as the leader of Stackelberg Game, this paper combine the return policy with the target rebate and apply it into the supply chain coordination to encourage the retailer not only to improve product purchases, but also to sales more actively, thereby reducing the quantity of the retailer´s return goods and maximize the whole profit of the supply chain. At last, through an example comparative analysis, Highlights the advantage of the combined contract that be used to improve the profits of the supply chain and the supply chain members.
Keywords :
game theory; pricing; supply chain management; Stackelberg game; comparative analysis; distributed supply chain; pricing orders decision problem; product purchases; retailer; supply chain coordination; supply chain members; Lead; Stackelberg Game; return policy; supply chain coordiration; target rebate;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4673-1932-4
DOI :
10.1109/ICIII.2012.6339807