Title :
An Approach Mining Cyclic Association Rules in E-Commerce
Author :
Thuan, Nguyen Dinh ; Toan, Nguyen Gia ; Tuan, Nguyen Lam Vu
Author_Institution :
Fac. of Inf. Syst., Univ. of Inf. Technol., Ho Chi Minh City, Vietnam
Abstract :
In today´s era, there exists a neck-to-neck competition between all the commercial organizations through E-Commerce to increase their sales and earn more profit. An organization can invest only on the group of products which are frequently purchased by its customers. So, it is a crucial data mining problem which can be a backbone to solve this problem for executives. This kind of problem lies under time pattern mining domain in which we have to find the association rules which occurs frequently in database. In this paper, we suggests using data mining as a technique to support sales in E-Commerce by using cyclic pattern mining for the scanning of item sets.
Keywords :
data mining; electronic commerce; approach mining cyclic association rules; data mining problem; e-commerce; neck-to-neck competition; pattern mining; Algorithm design and analysis; Association rules; Itemsets; Organizations; cyclic association rules; temporal data mining; time pattern;
Conference_Titel :
Network-Based Information Systems (NBiS), 2012 15th International Conference on
Conference_Location :
Melbourne, VIC
Print_ISBN :
978-1-4673-2331-4
DOI :
10.1109/NBiS.2012.93