Information retrieval concerning attitudinal and motivational antecedents of contribution concerning web 2.0 online rescue activities based on the pervasive it education

In spite of previous researches have explored the intention of online activities, little has been known concerning the intention of voluntary online rescue activities (VORAs). Hence, the spirit of this study is to identify the factors that are involved, which might influence the intention on participating in VORAs based on Taiwan´s devastating Morakot Typhoon on August 8th 2009. In this research, the theory of planned behavior (TPB), technology acceptance model (TAM), and ethical decision-making process were integrated trying to explore the determinants of intention on participating in VORAs. Structural equation modeling confirmed the fit of the model using 208 individuals/participants in Taiwan as the sample in the context of VORAs. The results indicate that not all the TPB-hypothesized relationships are supported. Noticeably, attitude and subjective norms are significant antecedents of intention. However, perceived behavioral control is not a significant predictor of intention. This research contributes to the literatures of understanding intention of participation in VORAs.