A study on distribution methods of mobile applications in China

This study examines distribution methods of mobile applications in China. To address this, four research questions are proposed. Based on a sample from 262 respondents from the biggest city in central China, the results indicate that the most used mobile application in the Chinese market is instant messaging tools. It is found that majority of Chinese users are more likely to install mobile applications via the PC. Further, most respondents do not accept additional costs for software installation. In general, they are willing to pay less than one dollar for a mobile application. Last but not least, among the available transmission methods, the transfer of data between mobile devices via Bluetooth receives the highest ranking.