Title :
A Trust Model Composed of Multi-trust Path in Online Auction
Author :
Wang, Wenjia ; Wang, Dingwei
Author_Institution :
Syst. Eng., Northeastern Univ., Shenyang, China
Abstract :
In order to solve the problems of trust evaluation in the field of online auction, this paper designs a comprehensive trust model composed of multi-trust path. Based on the existing trust model, this new model try to solve the problems of the trust complexity, building efficient, high-precision etc., by using different theories and methods, the computational results show that new trust model is comparable with the online auction, and it is better when more transaction are completed.
Keywords :
electronic commerce; security of data; trusted computing; comprehensive trust model; multitrust path; online auction; trust complexity; Computational modeling; Data models; Educational institutions; Humans; Mathematical model; Psychology; Reliability; Direct Trust; Online Auctions; Recommended trust; Total Trust; Trust Model; Trust Path;
Conference_Titel :
Computer and Information Technology (CIT), 2012 IEEE 12th International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4673-4873-7
DOI :
10.1109/CIT.2012.151
