DocumentCode :
58758
Title :
Toward trustworthy social network services: A robust design of recommender systems
Author :
Giseop Noh ; Hayoung Oh ; Kyu-haeng Lee ; Chong-kwon Kim
Author_Institution :
Dept. of Comput. Sci. & Eng., Seoul Nat. Univ., Seoul, South Korea
Volume :
17
Issue :
2
fYear :
2015
fDate :
Apr-15
Firstpage :
145
Lastpage :
156
Abstract :
In recent years, electronic commerce and online social networks (OSNs) have experienced fast growth, and as a result, recommendation systems (RSs) have become extremely common. Accuracy and robustness are important performance indexes that characterize customized information or suggestions provided by RSs. However, nefarious users may be present, and they can distort information within the RSs by creating fake identities (Sybils). Although prior research has attempted to mitigate the negative impact of Sybils, the presence of these fake identities remains an unsolved problem. In this paper, we introduce a new weighted link analysis and influence level for RSs resistant to Sybil attacks. Our approach is validated through simulations of a broad range of attacks, and it is found to outperform other state-of-the-art recommendation methods in terms of both accuracy and robustness.
Keywords :
electronic commerce; recommender systems; social networking (online); trusted computing; OSN; RS; Sybil attacks; electronic commerce; influence level; online social networks; recommendation systems; recommender system robust design; trustworthy social network services; weighted link analysis; Accuracy; Algorithm design and analysis; Bipartite graph; Principal component analysis; Recommender systems; Robustness; Social network services; Link analysis; Sybil attack; recommender systems; robust algorithm;
fLanguage :
English
Journal_Title :
Communications and Networks, Journal of
Publisher :
ieee
ISSN :
1229-2370
Type :
jour
DOI :
10.1109/JCN.2015.000028
Filename :
7104843
Link To Document :
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