Research on the Evaluation for Intention of the Insured of New Rural Pension Insurance Program

Along with the implementation of the new rural pension insurance program, it faces a challenge. It is also seems to be very important and meaningful to research and evaluation the intention of farmers. According to the characteristics of the new rural pension insurance program, the intention of the Insured index system is established. And the fuzzy comprehensive evaluation method combining with analytical hierarchy process (AHP) is adopted to evaluate insured wishes index system. The results show that the model and method has been proved useful and effective by actual example.