DocumentCode
589142
Title
Data Mining in the Age of Curation
Author
Abe, Akinori
Author_Institution
Fac. of Letters, Chiba Univ., Chiba, Japan
fYear
2012
fDate
10-10 Dec. 2012
Firstpage
273
Lastpage
279
Abstract
In this paper I propose data mining considering the effect of curation in the marketing situation. Recently in the marketing or business situation, curation has been frequently considered and important. In addition, holistic communication is sometimes considered to deliver or promote products or solutions. In the holistic communication, usually a target ``hub´´ is selected for additional communications. Actually, such strategy is usually conducted in a secret mode, so in the case of data mining, such a strategy might be ignored and the result will be lack of effects of holistic communication. It will be necessary to discover such hidden communication and relationships during data mining.
Keywords
data mining; data mining; holistic communication; marketing situation; secret mode; Conferences; Data mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Data Mining Workshops (ICDMW), 2012 IEEE 12th International Conference on
Conference_Location
Brussels
Print_ISBN
978-1-4673-5164-5
Type
conf
DOI
10.1109/ICDMW.2012.114
Filename
6406451
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