Title :
Tectonic Shifts in Television Advertising
Author :
Kitts, Brendan ; Dyng Au ; Burdick, Bill
Author_Institution :
PrecisionDemand, Seattle, WA, USA
Abstract :
We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.
Keywords :
advertising data processing; data mining; set-top boxes; television applications; advertising mediums; data mining techniques; set top box data; technological shifts; television advertising; television industry; Advertising; Conferences; Data mining; Industries; Internet; Media; TV; ad; advertising; targeting; television; tv;
Conference_Titel :
Data Mining Workshops (ICDMW), 2012 IEEE 12th International Conference on
Conference_Location :
Brussels
Print_ISBN :
978-1-4673-5164-5
DOI :
10.1109/ICDMW.2012.81
