DocumentCode
589186
Title
Tectonic Shifts in Television Advertising
Author
Kitts, Brendan ; Dyng Au ; Burdick, Bill
Author_Institution
PrecisionDemand, Seattle, WA, USA
fYear
2012
fDate
10-10 Dec. 2012
Firstpage
916
Lastpage
916
Abstract
We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.
Keywords
advertising data processing; data mining; set-top boxes; television applications; advertising mediums; data mining techniques; set top box data; technological shifts; television advertising; television industry; Advertising; Conferences; Data mining; Industries; Internet; Media; TV; ad; advertising; targeting; television; tv;
fLanguage
English
Publisher
ieee
Conference_Titel
Data Mining Workshops (ICDMW), 2012 IEEE 12th International Conference on
Conference_Location
Brussels
Print_ISBN
978-1-4673-5164-5
Type
conf
DOI
10.1109/ICDMW.2012.81
Filename
6406546
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