Statistics and Analysis of Bank Customers´ Financial Consumption Behaviors

Consumer praxiology is not only the mother of all marketing methods but also the axiom assumption basis of marketing management. Only when the customer´s thinking patterns and habits have been learned of can effective marketing means be found and can corporate resources be used creatively. This essay analyzes and studies on the impact the process involved consumers´ decision making, consumers´ dual identity and the customer life cycle, and customer satisfaction and other aspects have on our country´s commercial bank´s marketing strategy selection on the basis of in-depth analysis of the current development status of retail customers of our country´s commercial banks and the current marketing strategy status and issues of retail customers of our country´s commercial banks. Accordingly, a marketing strategy selection model based on consumer confidence, consumer participation, consumer service channel selection is established. Then, this essay selects some banks as the object of empirical analysis, and makes feasible analysis on the established marketing strategy selection model. According to the empirical analysis, the established bank customer marketing strategy selection model based on the consumer behavior is feasible and scientific and rational.