The Relationship between Complementary Services and Service System Value Creation: A Case Study of eMarketplaces in Saudi Arabia

Author

Algarni, Fahad ; Yen Cheung ; Lee, Victor

Author_Institution

Clayton Sch. of Inf. Technol., Monash Univ., Melbourne, VIC, Australia

fYear

2012

fDate

8-10 Nov. 2012

Firstpage

211

Lastpage

215

Abstract

Many studies have suggested that service system service value creation is considered crucial for electronic and online systems. However few studies have focused on the success factors that drive it. This paper proposes a research model for determining the relationship between complementary services and the service system value of eMarketplaces in Saudi Arabia (SA). It was tested by Saudi online customers (n=337) divided into two groups: student (N=156) and non-student (N=181) based on their age, experience and their involvement in the technology. The findings have proven that there is a positive correlation between complementary services and service system value creation moderated by cultural values of SA.

Keywords

cultural aspects; electronic commerce; marketing data processing; Saudi Arabia; business world; complementary services; cultural values; eCommerce; eMarketplaces; electronic systems; marketing strategies; online systems; service system value creation; Companies; Cultural differences; Educational institutions; Electronic commerce; Loading; Mathematical model; Service system value creation; complementary services; cultural values; eMarketplaces;

fLanguage

English

Publisher

ieee

Conference_Titel

Knowledge, Information and Creativity Support Systems (KICSS), 2012 Seventh International Conference on

Conference_Location

Melbourne, VIC

Print_ISBN

978-1-4673-4564-4

Type

conf

DOI

10.1109/KICSS.2012.16

Filename

6407374