Visualizing data, encouraging change: Technical interventions in food purchasing

Author

Sackey, D.J. ; Ullmann, N.

Author_Institution

Michigan State Univ., East Lansing, MI, USA

fYear

2012

fDate

8-10 Oct. 2012

Firstpage

1

Lastpage

5

Abstract

Baked Potato is a mobile web service geared at addressing the imbalance of power between those who market and those who consume food products. Food marketers rarely provide a detailed range of information about products that would allow consumers to understand how a product and its company connect to their cultural values. The main goal of this application is to connect people in a way that celebrates their differences and gives them agency by helping them make better decisions about their food purchases.

Keywords

Web services; cultural aspects; data visualisation; food products; marketing; mobile computing; baked potato; cultural values; data visualization; food marketers; food products; food purchasing; mobile Web service; technical interventions; Boolean functions; Data structures; Food products; Human computer interaction; Information technology; Labeling; Prototypes; Behavior Driven Development; decision making; human-computer interaction; incentive design; social gaming;

fLanguage

English

Publisher

ieee

Conference_Titel

Professional Communication Conference (IPCC), 2012 IEEE International

Conference_Location

Orlando, FL

ISSN

2158-091X

Print_ISBN

978-1-4577-2124-3

Type

conf

DOI

10.1109/IPCC.2012.6408654

Filename

6408654