DocumentCode
592017
Title
Mobile Advertising Using Location Based Services
Author
Al Shoaibi, D.A. ; Al Rassan, I.A.
Author_Institution
Comput. Sci. Dept., King Saud Univ., Riyadh, Saudi Arabia
fYear
2012
fDate
10-12 Dec. 2012
Firstpage
13
Lastpage
16
Abstract
Marketing campaigns always aimed to reach better results from advertisements by adopting available technologies. Personalization, interactivity and ubiquity are the main features of mobile devices that attract marketers. To have high-personalized advertising, marketers benefit from mobile locating technologies to locate customers and personalize advertisements based on the location. This paper presents employing mobile location services on mobile advertising.
Keywords
advertising; interactive systems; mobile computing; advertisement personalization; customer location; high-personalized advertising; interactivity; location based services; mobile advertising; mobile devices; mobile locating technologies; mobile location services; ubiquity; Advertising; Algorithm design and analysis; Business; Internet; Mobile communication; Mobile handsets; Servers; LBS; advertising; mobile device;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet Operating Systems (ICIOS), 2012 IEEE First International Conference on
Conference_Location
Irvine, CA
Print_ISBN
978-1-4673-5092-1
Type
conf
DOI
10.1109/ICIOS.2012.15
Filename
6424525
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