• DocumentCode
    597368
  • Title

    A simulation-based approach for obtaining optimal order quantities of short-expiration date items at a retail store

  • Author

    Haixia Sang ; Takakuwa, Soemon

  • Author_Institution
    Grad. Sch. of Econ. & Bus. Adm., Nagoya Univ., Nagoya, Japan
  • fYear
    2012
  • fDate
    9-12 Dec. 2012
  • Firstpage
    1
  • Lastpage
    12
  • Abstract
    The uncertain demand of expiration-dated item often leads to scrap losses or opportunity losses, which result in resource wasting and the degradation of customer satisfaction. In this paper, a well known exponential smoothing method was modified to forecast the hourly demand of rice balls, by utilizing the concept of the newsvendor problem, and a simulation model was constructed to simulate the scrap loss and opportunity loss changes. The optimal order quantity´s characteristics, which can maximize the retailer´s expected profit, were clarified by using OptQuest and sensitivity analysis. The proposed approach was applied to a real store to confirm its effectiveness.
  • Keywords
    customer satisfaction; food products; forecasting theory; optimisation; order processing; profitability; retailing; sensitivity analysis; smoothing methods; OptQuest; customer satisfaction degradation; exponential smoothing method; hourly demand forecasting; newsvendor problem; opportunity loss; optimal order quantity characteristics; resource waste; retail store; retailer expected profit maximization; rice balls; scrap loss; sensitivity analysis; short-expiration date item; simulation model; simulation-based approach; uncertain demand; Data models; Educational institutions; Forecasting; Indexes; Marketing and sales; Predictive models; Springs;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Simulation Conference (WSC), Proceedings of the 2012 Winter
  • Conference_Location
    Berlin
  • ISSN
    0891-7736
  • Print_ISBN
    978-1-4673-4779-2
  • Electronic_ISBN
    0891-7736
  • Type

    conf

  • DOI
    10.1109/WSC.2012.6465063
  • Filename
    6465063