Title :
A simulation-based approach for obtaining optimal order quantities of short-expiration date items at a retail store
Author :
Haixia Sang ; Takakuwa, Soemon
Author_Institution :
Grad. Sch. of Econ. & Bus. Adm., Nagoya Univ., Nagoya, Japan
Abstract :
The uncertain demand of expiration-dated item often leads to scrap losses or opportunity losses, which result in resource wasting and the degradation of customer satisfaction. In this paper, a well known exponential smoothing method was modified to forecast the hourly demand of rice balls, by utilizing the concept of the newsvendor problem, and a simulation model was constructed to simulate the scrap loss and opportunity loss changes. The optimal order quantity´s characteristics, which can maximize the retailer´s expected profit, were clarified by using OptQuest and sensitivity analysis. The proposed approach was applied to a real store to confirm its effectiveness.
Keywords :
customer satisfaction; food products; forecasting theory; optimisation; order processing; profitability; retailing; sensitivity analysis; smoothing methods; OptQuest; customer satisfaction degradation; exponential smoothing method; hourly demand forecasting; newsvendor problem; opportunity loss; optimal order quantity characteristics; resource waste; retail store; retailer expected profit maximization; rice balls; scrap loss; sensitivity analysis; short-expiration date item; simulation model; simulation-based approach; uncertain demand; Data models; Educational institutions; Forecasting; Indexes; Marketing and sales; Predictive models; Springs;
Conference_Titel :
Simulation Conference (WSC), Proceedings of the 2012 Winter
Conference_Location :
Berlin
Print_ISBN :
978-1-4673-4779-2
Electronic_ISBN :
0891-7736
DOI :
10.1109/WSC.2012.6465063