Innovation using rasch model in measuring influence strategies of spiritual blogs

After more than a decade, the blogosphere remains one of the preferred Web 2.0 milieus among Internet users for delivering and gaining knowledge, advice and opinion on spiritual matters. Thus, this paper will analyze the pattern of influence strategies in the blogs that make users revisit the blogs regularly. Bacon´s influence strategies are adapted in the instrument and Rasch measurement model is employed to analyze the patterns. Overall findings show that mainly all three main natures of influence strategy are fairly easy to identify due to blog users´ familiarity experience with the favorite blogs. The result demonstrates that emotional strategies are easily identified in the spiritual blogs compared with social and rational strategies. In conclusion, the adapted influence strategy accomplishes to discriminate moderate blog users´ ability but futile for excellent blog users.