True Performance Evaluation Methodology in E-marketing

The business terms used in performance evaluation concepts revolve around the measurability of companies progress towards achieving the goals already set. But with time, various user satisfaction objectives will be formulated and applied on business strategy with the common aim of attaining the most efficient and effective utilization of companies resources. We present a satisfaction performance evaluation process that integrates user satisfaction objectives and e-marketing business strategies, the integration is built on the assumptions of true performance that insures the use of the original definition of performance evaluation all throw performance evaluation methodology that led to full system process accessibility.