Anomaly of mobile social games: Lessons learned in the hype of Japanese mobile social games

Mobile social game business has rapidly grown in these years in Japan. The growth has catapulted a new kind of digital business. At the same time, the speed of growth has come with multiple negative aspects surrounding the business. The author compiles the negative aspects of mobile social game business during the fast growing days. The author discusses the classification dimensions in order to parse the complexity and interrelations among these issues.