Toward generative design for digital publishing on mobile devices

The importance of mobile devices has attracted increasing attention among designers, traditional media publishers, ad agencies, and companies of all sizes to create, distribute, monetize, and optimize interactive content for ubiquitous mobile application. Nonetheless, creating a good mobile application providing rich interactive user experience is time consuming due to the design chaos, communication cost and mobile technical issues. In this paper, a generative design framework is proposed to streamline this design process. This framework comprising three tools, template extraction tool, design exploration tool and packaging tool, is capable of providing non-programming application publishers an easy environment to design their application at the abstract user interface level. Grounded on this study, efficient creation of mobile applications providing rich interactive user experience and ubiquitous delivery is possible.