Flow and presence analysis of interactive digital contents

This study deals with development of an evaluating tool for flow experience and presence to evaluate interactive digital contents. The tool is able to measure the grade of flow and presence by surveying with their factors which are known to affect flow experience and presence. One of reasons for reducing flow experience and presence in 3D digital contents is that the experience in the virtual world is different from user´s prerequisite learning in the real life. The recent interactive contents using physical movement of users as an input is possible to provide unsafe situation to users due to the different experience. The suggested qualitative flow measurement tool is able to evaluate presence and flow experience of an interactive 3D contents since it was able to explain and agreed about the result of the achievement test of two interactive digital contents. Furthermore, each items of the tool are possible to apply as a general guideline or check list for all stages of producing interactive 3D digital contents.