Continuous Usage Intention of Videoconferencing Software: A Case Study of One-to-Some Online Courses

Videoconferencing software and equipments allow two or more locations to interact via two-way video and audio transmissions simultaneously and have been widely used in enterprises and education in recent years. However, few past studies experimentally examined the factors influencing users´ continuous intention to attend one-to-some online courses via videoconferencing software in distance learning. In order to provide researchers with a better understanding of the determinants, this study developed a theoretical model based on social cognitive theory. Thirty university students were invited to attend a ten-week videoconferencing course and filled out an academic questionnaire after the course. SmartPLS software was used to analyze the data and test the hypotheses in the model. The results of the analysis indicated that social environmental factors (subjective norms) and personal factors (affect and performance outcome expectations) had significant direct effects on users´ continuous intention. In particular, social environmental factors had the strongest direct and indirect effects. Moreover, it is found that continuous intention significantly affected students´ learning effectiveness.