• DocumentCode
    615103
  • Title

    Measuring the engagement level of TV viewers

  • Author

    Hernandez, Jaime ; Zicheng Liu ; Hulten, Geoff ; Debarr, Dave ; Krum, Kyle ; Zhengyou Zhang

  • Author_Institution
    Media Lab., Massachusetts Inst. of Technol. Cambridge, Cambridge, MA, USA
  • fYear
    2013
  • fDate
    22-26 April 2013
  • Firstpage
    1
  • Lastpage
    7
  • Abstract
    This work studies the feasibility of using visual information to automatically measure the engagement level of TV viewers. Previous studies usually utilize expensive and invasive devices (e.g., eye trackers or physiological sensors) in controlled settings. Our work differs by only using an RGB video camera in a naturalistic setting, where viewers move freely and respond naturally and spontaneously. In particular, we recorded 47 people while watching a TV program and manually coded the engagement levels of each viewer. From each video, we extracted several features characterizing facial and head gestures, and used several aggregation methods over a short time window to capture the temporal dynamics of engagement. We report on classification results using the proposed features, and show improved performance over baseline methods that mostly rely on head-pose orientation.
  • Keywords
    feature extraction; pose estimation; television applications; RGB video camera; TV program; TV viewers engagement level measurement; engagement levels; eye trackers; feature extraction; head gestures; head pose orientation; invasive device; naturalistic setting; physiological sensors; several aggregation method; short time window; visual information; Cameras; Context; Face; Feature extraction; Measurement; Sensors; TV; attention; engagement; face and head features; facial expression analysis; market research;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Automatic Face and Gesture Recognition (FG), 2013 10th IEEE International Conference and Workshops on
  • Conference_Location
    Shanghai
  • Print_ISBN
    978-1-4673-5545-2
  • Electronic_ISBN
    978-1-4673-5544-5
  • Type

    conf

  • DOI
    10.1109/FG.2013.6553742
  • Filename
    6553742