Factors in selection of a Malaysian university

This study examined the university selection factors in Malaysia. In particular it explored the relationship among the factors in the selection of Universiti Teknologi MARA by its students. The study was conducted by surveying a sample of the university´s first intake of 2011. Six hundred questionnaires were distributed and 365 responds were received for analysis. The result of the analysis showed that the university´s favourable reputation, facility and learning environment and its offered programmes were the major factors that influenced the participants to select Universiti Teknologi MARA to pursue their studies.