Title :
Closed loop supply chain price and advertising coordination decision
Author :
Tan Jian ; Wang Xianjia
Author_Institution :
Sch. of Manage. Sci. & Project Manage., Guizhou Univ. of Finance & Econ., Guiyang, China
Abstract :
With the impact of the advertising for both market demand and recycling, on the condition of manufacturer recycling, studied optimal advertising, products wholesale, retail price, members of the supply chain profits and the overall profit of the closed-loop supply chain of three modes which are manufacturer recycling and retailer recycling while manufacturer advertising and centralized recycling advertising decision-making. At last we made comparative analysis, sensitivity analysis and simulation for the three models.
Keywords :
advertising; closed loop systems; decision making; pricing; profitability; retailing; supply and demand; supply chains; advertising coordination decision; centralized recycling advertising decision making; closed loop supply chain price; comparative analysis; manufacturer advertising decision making; manufacturer recycling; market demand; model simulation; optimal advertising; product wholesale; retail price; retailer recycling; sensitivity analysis; supply chain profits; Advertising; Analytical models; Educational institutions; Games; Investment; Recycling; Supply chains; Advertising; Closed-loop supply chain; Game;
Conference_Titel :
Control and Decision Conference (CCDC), 2013 25th Chinese
Conference_Location :
Guiyang
Print_ISBN :
978-1-4673-5533-9
DOI :
10.1109/CCDC.2013.6561567
