DocumentCode
62260
Title
User Unfriendly: Consumer Struggles with Personal Technologies [Book Review]
Author
Wunsch, A. David
Volume
33
Issue
4
fYear
2014
fDate
winter 2014
Firstpage
18
Lastpage
20
Abstract
This book examines the difficulties in marketing and selling new inventions to the mass, consumer market going back to the late 19th century. The difficulties faced by this late 19th century adult trying to master a new invention can serve as a paradigm for the case histories of early adoption that make this book - one that he was apparently inspired to write as part of the first wave of users (around 1982) of the home computer and its printer.
Keywords
consumer behaviour; innovation management; invention; marketing; personal technology; Book reviews; Consumer behavior; Consumer products; Market opportunities; Performance evaluation; Technological innovation;
fLanguage
English
Journal_Title
Technology and Society Magazine, IEEE
Publisher
ieee
ISSN
0278-0097
Type
jour
DOI
10.1109/MTS.2014.2366923
Filename
6969187
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